Sustainability Marketing Essay Example | Topics and Well Written Essays - 2000 words

Sustainability Marketing - Essay Example While economic pressures govern organisational strategies, their social responsibilities have also assumed increased significance. Widespread focus and attention on the issues of corporate social responsibilities and sustainable growth aspects have shaped new governance policies and practices. Such perspectives define the role organisations can play in creating responsible economic, environmental and social well-being of the communities they impact or serve. Several studies and observations made in this context have sparked debates on whether the marketing practices today are suited to an age characterised by environmental deterioration, scarcity of resources, expanding population and growing income disparities. Recent frameworks in this context are shaping innovative marketing practices that are founded on the principles of sustainability. A number of research studies have focused on explaining and exploring the concepts of sustainable marketing. This paper provides a deeper insight into the observations and conclusions provided by these studies and how it has contributed to the evolution of the concept of sustainable marketing practices. ... ion on Environment and Development’s report sustainable development is defined as the â€Å"development that meets the needs of the present without compromising the ability of future generations to meet their own needs† (World Bank Group website, 2001). Sustainable development relates to the ability of the organisations to balance the social, economic and environmental objectives. While economic objectives refer to industrial growth, individual needs, community requirements, and services social objectives refer to community empowerment, social mobility, cultural preservation, and equality. These needs and objectives should balance the environmental needs that encompass biodiversity, natural resources, ecosystem, pollution free air and water (Vagasi, 2004). Sustainable marketing remains an ambiguous term considering the paucity of extensive research in this area. Chen et al. (2009) define sustainable marketing as â€Å"the establishment, maintenance and enhancement of c ustomer relationships in order that the objectives of the parties involved are met without compromising the ability of future generations to achieve their own objectives† (p88). The essence of this definition can be related to the principles of sustainable development that are being incorporated by organisations across all disciplines for improved social and ethical business practices. The whole concept of green marketing or sustainable marketing is based on the principle of respecting the environment and considering social benefits as a distinctive part of the goods or services being sold in the market (Kotler et al., 2010). The essence of sustainable marketing practices is visible in various stages of product development, modification of existing products, changes in the production process,

Organisation and Management Essay Example | Topics and Well Written Essays - 2000 words

Organisation and Management - Essay Example Now the imperative point to understand here is the fact that learning can not only be at the highest level, rather the knowledge management can even take place at the middle cadre and the special trainings help at doing their best as far as the lower level management is concerned. An organization which can learn can understand what are its responsibilities with regards to the society, the environment, its stakeholders and customers, its functions and different processes which have to be looked down up at with a legal and ethical perspective. This means that the organization emancipates its working methodologies in line with its already set values and moral principles. Moreover, it knows what are its obligations and compulsions towards all the above-mentioned. The organization is always willing and eager to learn from its mistakes, ready to bring in newer and fresh processes within its folds and always encouraging its stakeholders and employees to invest more money and time, respectively. Managing an organization is also an important function which comes under the learning principles. It has case studies and best case scenarios to look up to whenever there is a problem or trouble at hand and it knows who the right person is to contact whenever there is some discrepancy within the system. Add to that the organization tries to keep its contacts, no matter in which capacity they are, at a maximal point and always keeps on increasing so as to become a socially active player within the relevant industry. The management aspect also stems from the fact that its knowledge base is intact and knows what is required of it. This knowledge base has the role of continuously improving the systems and working methodologies. It also has the best available middle management employees who know the technical basis of running the organization and whose potential can largely benefit the sound workings of the company. Thus it is very

Sir Richard Branson, Chairman, Virgin Group, Ltd Essay

Sir Richard Branson, Chairman, Virgin Group, Ltd - Essay Example The company has ventured into varied business, and it has more than two hundred conglomerates that operate across the globe. The company has about 50 thousand employees, and it receives approximately 20 billion dollars in annual sales. Many people admire the Virgin brand and Branson always believes that by treating employees effectively, they will become productive; thus attract customers who in turn would reward stakeholders. Branson believes that effective communication and teamwork competences will yield better results. He devotes himself towards motivating and rewarding employees as well listen actively to them in order to create organizational value. Branson employs a mixture of leadership styles in order to improve the organization value; thus achieving organizational goals effectively. First, Branson employs authentic leadership because he is genuine with his work. He is always ready to offer a solution in a genuine way to any employee who approaches him. Hellriegel and Slocum (2010, p. 291) argue that authentic leaders have the highest integrity and are always committed towards improving organization performance. Branson is one of the leaders who are committed towards constructing enduring organizations and  who are  genuine to the company core values. He develops his own leadership styles that are consistent with his personality. For instance, many organizations concentrate in designing innovative brands that meet the expectation of customers and they treat customers as the king in the market. However, Branson does opposite by treating employees first, and the customers follow later. This is because he believes that by motivating employees, they will work hard and become productive; thus meeting the expectations of customers. Therefore, Branson is an authentic leader because he holds on the beliefs he espouses; thus revealing ethical behaviors in business. This is essential because it will lead to successful organizational performance. Secondly, Br anson employs transactional leadership because he pays attention to his subordinates and he cooperates with them through agreements. Transactional leadership styles are among the valuable leadership management styles in an entity. This leadership style acknowledges leadership dynamics and recognizes leaders as being responsible for the actions of their subordinates (Hellriegel and Slocum (2010). In this case, leaders motivate employees through offering them bonuses as a way of motivating them to work hard. Branson focuses on teamwork performance, and he focuses on the supervision roles in an organization. This is essential because a transactional leader is a leader who is focused to keep things alike, but they are not ready to change anything in the future. This leader pays attention to employees or the followers in order to solve any problem that might arise. Branson employs transformational leadership model and this style is of significant benefit in the company. This is because t his leadership style emphasizes on unity and joint effort in creating organization change. Branson encourages employees to work together and introduces a new set of goals that can enable an organization to create change. Transformational style emphasizes on shared values and joint efforts towards increasing performance level (Hellriegel and Slocum 2010, p. 329). Branson works hard in order to solve the problem of each employee, and he always makes sure that he has the answer for every problem.

An article for the Australasian Journal of Early Childhood (AJEC) Assignment

An article for the Australasian Journal of Early Childhood (AJEC) - Assignment Example Teachers in these environments have the opportunity to use action research as a method of improving the interaction of students to the environment in the context of independent study. Figure 1: Children Engaging the Natural Environment in a Forest School (Cummings, 2010) Creating Quality Learning Environments Logan, Press, and Sumsion (2012) discuss the idea of discourses and gazes as ways of creating a discussion about policy and defining quality. Discourses involve the literature and communications in which the construction of human social interaction is framed and formed, taking from basic policy the cues on how to behave as prescribed by society. The gaze is a way in which to form philosophy through grouping different discourses together and seeing the world through a specific lens. The philosophies that are central to encouraging sustainability and environmental responsibility are enhanced through the use of discourses and gaze. ... st is that they have a strong sense of identity through feeling secure in their world and the second in that they learn how to effectively communicate. Forest schools use a constructivist approach to learning as they are concerned with the processes through which children will learn through constructing their own learning experiences. The three aspects used in the Forest Schools are: using the forest as a context for learning, using materials from the forest for learning, and the use of the five senses as well as building on their natural curiosity in order to construct learning (Cumming, 2010). The process of learning transforms into increased effectiveness of defining their sense of self within the context of identity and within the context of the world environment. Action Research The concept of action research as a means of self critique and transformation provides for creating new and better worlds as time passes. MacNaughton and Smith (2001) discuss action research in relations hip with post-modernism in which there is a pursuit of ‘truth’. Through techniques of action research, teachers are continually improving their influence in the classroom by using what they learn in their practice to transform their means of communication and influence. The truth becomes an organic form of learning in which discovery by students and teachers allow for constant improvement and change. Figure 2: Teachers in a Forest School (Forest Education Initiative, 2013) Action research can help to transform a number of different areas in practice, but in learning to create philosophies about the world and influence the socialization of children a professional is helping to shape the future through beliefs and traditions that can influence a lifetime. Literature from the Lady Gowrie

What are the criteria Postgraduate students use to determine career Dissertation

What are the criteria Postgraduate students use to determine career choice - Dissertation Example y 3.6 Ethical Considerations 3.7 Research Limitations Chapter 4: Findings and Analysis 4.1 Introduction 4.2 Relative Importance of Factors 4.3 Impact of Internal Factors on the External Factors 4.4 Impact of Internal Factors 4.4.1 Impact of Family Factors 4.4.1.1 Parental Influence 4.4.1.2 Parental Guidance 4.4.2 Impact of Socio-Cultural Factors 4.4.2.1 Cultural Factors 4.4.2.2 Social and Gender Sterotypes 4.4.3 Impact of Emotional Factors 4.4.3.1 Impact of Anxiety Levels 4.4.3.2 Impact of Life View 4.4.3.3 Self Concept and Identity 4.4.4 Impact of Self-Efficacy 4.4.5 Impact of Personal Interest 4.4. 6 Impact of Personality Factors 4.5 Impact of External Factors 4.5.1 Impact of Image of the Institute 4.5.2 Impact of Marketing Activities 4.5.3 Impact of Resources and Facities of the Institute 4.5.4 Impact of Culture 4.5.4.1 Impact of Policies and Procedures 4.5.4.2 Impact of Classroom Teaching Methods 4.5.5 Impact of Placement and Campus Recruitment 4.5.6 Impact of Financial Support 4 .5.7 Impact of Research Funding Available to the Institute 4.5.8 Impact of Location of the Institute Chapter 5: Conclusions 5.1 Summary of Research Findings 5.2 Limitations of Research Scope for Future Research List of Figures and Tables Figure 1: Parental Influence Figure 2: Impact of Parental Guidance Figure 3: Impact of Culture Figure 4: Impact of Socal and Gender Sterotypes Figure 5: Impact of Anxiety Levels Figure 6: Impact of Life View Figure 7: Awareness of Life’s Aims Figure 8: Ability to Gather the Information Figure 9: Ability to Analyse the Information Figure 10: Awareness of Interests and Aptitude Figure 11: Impact of Personality Factors Figure12: Impact of Image of Institute Figure 13: Impact of Marketing and Promotional Activities Figure 14: Impact of Resources and... The current research is aimed to assess the important factors which influence the postgraduate students in management to determine their career choices. The research was conducted among 40 management students who were selected in a random manner from the management course in X institute. The research was conducted using quantitative survey questionnaire that was sent and collected using emails. It was found that Promotional Activities of the Institute, Image of the Institute, Placements and Alumni record of the institute and Resources and Facilities of the Institute comprised of the most important factors that were used by the students to assess their career choices. In addition, internal factors like parental influence, awareness of life aims and interests, parental guidance and culture were found to be importance influencers in the career decision-makig process. The research also found that factors like image of the institute is greately influenced by parental guidance, parental in fluence and culture, and importance of placement record as a criteria of career choice is highly correlated with both family and personal interest and self-identity factors. The research analyses the findings with the aim of filling the gaps in the available research and providing further inspiration for future research in the same area.Higher Educational Institutes (HEI) are facing an increased competition in terms of getting governmental or private funding for research and also suffer from a dwindling application numbers from students

How have ideas of realism been conceptualized and put into practice by Essay

How have ideas of realism been conceptualized and put into practice by filmakers - Essay Example Not much thought is put on the location and angle of the cameras taking the shots but instead the filming is more or less left to run its course with the cameras just there to capture and take shots . At times which is mostly most of the time, the shots taken end up being not crispy or fine, but this is the intension since it encourages the audience a more involved mental participation since it allows them to explore and appreciate the full complexity and richness of the shots. Another important thing to note in realist films is the simplicity of its editing which is as much as possible kept to the minimal side this is because it is believed that too much editing influences the audiences interpretation in only one way since a lot of the choices and decisions tend to be made at the editing stage. Good examples of films which are more or less realist in style are documentaries. This is due to the fact that they showcase events that have occurred in the past and they tend to bring out these events in a manner that is understandable by the viewer with minimal if any manipulation in terms of the story line or the artistic part of the film. In this article we are majorly concerned with the Italian and British realism and how their ideas were used in filmmaking. First of all we can define Italia realism as a kind of organization that had a national impact in terms of the films they produced and told to its audience such that they were majorly concerned with what was happening in the society be it the poor and working class relationships, to their day to day life not forgetting the things that affected them as poverty, social injustice just but to name a few. In the British realism case it was more of a movement of rebellion rather that an organization whose main concern was to cut off completely the effects that foreign filmmakers like Hollywood was having on its filmmaking industry. To them it was a means to a cause where they envisioned a time where local concerned and styles would be addressed in filmmaking rather than the normal procedures and styles that the likes of Hollywood had brought out as the order of event. We shall take a look at the various characteristics and properties that entailed neorealism films with the issues such as on location filming instead of studio setups coming up, making of films in a documentary kind of style, use of social content when it came to writing film scripts among other issues like the use of non-professional actors. These are just but a few of the points that shall guide us in the analysis of the same. Also to take note is that in the Italian realism analysis we shall use our case study film as the Bicycle thieves film

What are the criteria Postgraduate students use to determine career Dissertation

What are the criteria Postgraduate students use to determine career choice - Dissertation Example y 3.6 Ethical Considerations 3.7 Research Limitations Chapter 4: Findings and Analysis 4.1 Introduction 4.2 Relative Importance of Factors 4.3 Impact of Internal Factors on the External Factors 4.4 Impact of Internal Factors 4.4.1 Impact of Family Factors 4.4.1.1 Parental Influence 4.4.1.2 Parental Guidance 4.4.2 Impact of Socio-Cultural Factors 4.4.2.1 Cultural Factors 4.4.2.2 Social and Gender Sterotypes 4.4.3 Impact of Emotional Factors 4.4.3.1 Impact of Anxiety Levels 4.4.3.2 Impact of Life View 4.4.3.3 Self Concept and Identity 4.4.4 Impact of Self-Efficacy 4.4.5 Impact of Personal Interest 4.4. 6 Impact of Personality Factors 4.5 Impact of External Factors 4.5.1 Impact of Image of the Institute 4.5.2 Impact of Marketing Activities 4.5.3 Impact of Resources and Facities of the Institute 4.5.4 Impact of Culture 4.5.4.1 Impact of Policies and Procedures 4.5.4.2 Impact of Classroom Teaching Methods 4.5.5 Impact of Placement and Campus Recruitment 4.5.6 Impact of Financial Support 4 .5.7 Impact of Research Funding Available to the Institute 4.5.8 Impact of Location of the Institute Chapter 5: Conclusions 5.1 Summary of Research Findings 5.2 Limitations of Research Scope for Future Research List of Figures and Tables Figure 1: Parental Influence Figure 2: Impact of Parental Guidance Figure 3: Impact of Culture Figure 4: Impact of Socal and Gender Sterotypes Figure 5: Impact of Anxiety Levels Figure 6: Impact of Life View Figure 7: Awareness of Life’s Aims Figure 8: Ability to Gather the Information Figure 9: Ability to Analyse the Information Figure 10: Awareness of Interests and Aptitude Figure 11: Impact of Personality Factors Figure12: Impact of Image of Institute Figure 13: Impact of Marketing and Promotional Activities Figure 14: Impact of Resources and... The current research is aimed to assess the important factors which influence the postgraduate students in management to determine their career choices. The research was conducted among 40 management students who were selected in a random manner from the management course in X institute. The research was conducted using quantitative survey questionnaire that was sent and collected using emails. It was found that Promotional Activities of the Institute, Image of the Institute, Placements and Alumni record of the institute and Resources and Facilities of the Institute comprised of the most important factors that were used by the students to assess their career choices. In addition, internal factors like parental influence, awareness of life aims and interests, parental guidance and culture were found to be importance influencers in the career decision-makig process. The research also found that factors like image of the institute is greately influenced by parental guidance, parental in fluence and culture, and importance of placement record as a criteria of career choice is highly correlated with both family and personal interest and self-identity factors. The research analyses the findings with the aim of filling the gaps in the available research and providing further inspiration for future research in the same area.Higher Educational Institutes (HEI) are facing an increased competition in terms of getting governmental or private funding for research and also suffer from a dwindling application numbers from students