Timeline of British Crime Films of the 20th Century

British Crime Films Of The 20th Century 1910-1920 – WW1 (1914-1918), Depression, Unemployment, men out in France Fighting. 1911 – A Burglar For one Night (Bert Haldane) Silent Film Deals with unemployment (A problem at the time) A man fired from his job, turns to crime but is ‘rescued’ by his lover. Due to the war, the British crime film industry slowed down a little. People didn’t want to be reminded of the harshness of real life but wanted to be taken away from the war and real life therefore, crime films didn’t properly restart until the late 20’s thanks to Alfred Hitchcock. 920-1930 – The Great War had ended and things were looking better for Britain as unemployment and poverty decreased during the 20’s. 1927 – The Lodger: A Story of the London Fog (Hitchcock) Silent the first true ‘ Hitchcock film' About a man thought guilty by the police to be the killer of his sister amongst other beautiful women but is in fact innocent and is trying to kill the killer himself. A mob try an attack him thinking he's the killer but the real killer is caught just in time for him to be spared.He and his lover live happily ever after. 1929 – Blackmail (Hitchcock) Thriller drama first truly British ‘talkie film' but began as a silent film beautiful blonde accidentally kills rapist. A man knows she's involved and blackmails her into telling the police. He gets blamed (due to his criminal record), chased and dies while she is left innocent. 1930-1940 – British crime film prospered and different formats of film became popular, especially the ‘private investigator' film including the visualisation of the Sherlock Holmes Mysteries. 940-1950 – When WW2 was declared in 1939, instead of stopping altogether crime films adapted with films like, 1941 – Cottage to let (Asquith) A spy film Set in World War II Scotland, its plot concerns Nazi spies trying to kidnap an inventor. 1945 – Waterloo Road (Gilliat) An AWOL soldier returns to south London to save his wife from the advances of a philandering draft-dodger As the immediate post-war period attention focused on gangs that had evolved in the chaos of the urban home front. 1947 – Brighton Rock (Boulting) ilm noire This drama film centres on the activities of a gang of assorted criminals and, in particular, their leader A psychopathic young hoodlum known as â€Å"Pinkie† The film's main thematic concern is the criminal underbelly evident in inter-war Brighton. 1947 – Hue and Cry (Charles Crichton) A vivid portrait of a London still showing the damage of World War II. London forms the backdrop of a crime-gangster plot which revolves around a working-class children's street culture and children's secret clubs. 950-1960 – focus shifted again in the 50's where it looked at how youth crime was on the rise. 1953 – Cosh boy (Gilbert) 1960-1970 – as organised crim e became a reality in Britain the crime film shifted on the activities of criminal gangs and also was starting to present the criminal of the film as a hero 1967 – Robbery ( Yates) follows a gang performing the ‘great train robbery' The film follows their POV as the police try and hunt them down 1969 – The Italian Job (Collinson) gang of British thieves take on Europe in order to preserve British superiority and honour 1970-1990 – Organised crime films still retained their popularity until the late 90's where focus began to shift again. Until then crime films focusing on gang crimes remained popular be it with different themes like prostitution, IRA and the Irish civil war or living in an urban lifestyle. 1971 – Get Carter (Hodges) 1980 – The long Good Friday (Mackenzie) 1986 – Mona Lisa (Jordan) 1990 – The Krays (Medak) 1996 – Small Faces (MacKinnon)Late 90's – the ordinary ‘working-class' criminal came back into focus shortly after this that addressed the victim-criminal and the career-criminal. 1996 – Trainspotting (Boyle) placed drugs as the main focus of the film showing how drugs inflict onto society how the victims of drugs need to commit crime to support their habit. Going into the 21st century British crime films still relate around current social problems like drugs, prostitution etc†¦ they have become more stylised, gritty and realistic. Less romantic which was focused on in the early 20th century and more focused on current issues happening in the world today and real people.

Lather and Nothing Else and the Possibility of Evil

British Baptist Preacher Charles Spurgeon once said, â€Å"Beware of no man more than of yourself; we carry our worst enemies within us. † By reading â€Å"Lather and Nothing Else,† â€Å"The Possibility of Evil† and through one’s one personal struggles this quote is found to be true. Everyone faces struggles with themselves. It is yourself that is your own enemy because your mind is what creates your fears, goals and weaknesses not someone else. The story â€Å"Lather and Nothing Else† talks about a barber who must decide to be either a hero or a murderer. The Possibility of Evil† deals with the evil that lies beneath the peaceful surface of a small town. In both stories topics including integrity, honesty, morals, values and work ethic are dealt with Characters in both stories encounter struggle or conflict, but something is learned through this struggle. First of all, the story â€Å"Lather and Nothing Else† deals with inner struggle . The main character, the barber, is secretly a member of the resistance against the government. The conflict is introduced when Captain Torres, an executioner, walks into the barber’s shop to get shaved. That gives the barber an opportunity to kill him and become a hero. The main character then becomes very conflicted. If he decides to kill Cpt. Torres he could escape to another country, but he would still have to live with the fact that he killed someone and that feeling would haunt him for the rest of his life. The barber debated the situation in his head. Perhaps he believed killing someone would lower himself to the captain’s level. The main character came to the decision that he would not kill the captain. The barber believed he did his work honorably and didn’t want to stain his hands with blood. To each his own. That’s the way it is. To each his own. † The lesson the author intends the readers to learn is to always weigh out the pros and cons before making a difficult choice in life. Next, â€Å"The Possibility of Evil† demonstrates the sense of morality very well. Mrs. Strangeworth is an elderly lady who lives in Pleasant Town. She had lived there for a long time and believed it was her job to protect her town. She wrote anonymous letters to people spreading false rumors and wrote about people’s flaws and sent them to different citizens of that town. She believed that by sending these letters she was getting rid of the evil in her town. The struggles in this story is person vs. society because one can tell by reading this story that deep down in that old lady’s heart, she loathed the people in her town. She dealt with her struggle by writing secret letters about people and posting them. In the end her most prized possessions, her roses, were destroyed by a man after finding out she was the one sending the letters. The lesson readers take away from this story is what goes around comes around, any actions, good or bad, will have a consequence. Finally, I, myself, have gone through many struggles throughout my life. One of my biggest struggles is when I spent three weeks living on a military base. I only got a chance to leave the base once and that was to do community service but I still had to wear my combat uniform. They woke us up at 5:00 AM every morning, taken for a one hour jog and trained until 6:30 in the evening. We got a 1. 5 hour break and had to be back in our barracks by 9:00 PM. We would then polish our boots for a half hour then went to bed. They would play The Last Post at 10 PM every night and â€Å"Reveille† on the bugle every morning at 5. I struggled a lot with the schedule, home sickness and during a injury to my ankle from a Biathlon I competed in. I was so fed up with everything and just wanted to go home. I got through it because of all the amazing people that were there. The girls I shared a room with were all used to this because they have done it before. They really talked me through it and took me around the base and made it fun for me. The officers, padres and doctors there were also really supportive. There was always someone there for me to talk to. The people I met there ended up becoming my second family. I believe the lesson I learned from that experience is that it doesn’t matter who you are with or where you may be, there really is no place at home. In conclusion, as to what was stated in the introduction, everyone faces struggles with themselves. In â€Å"Lather and Nothing Else† the barber struggles with himself, he doesn’t want to be a killer but killing Captain Torres could potentially save many other lives. In â€Å"The Possibility of Evil† the ain conflict I person vs. society, however, the woman also struggles with herself. She hated the people in her town and dealt with it by sending anonymous letters to citizens about their flaws or accused them of things they may not be guilty for. In a way, she’s destroying her own town by breaking the reliance people have in each other. Also, in my own struggle I was homesick and confused. I dea lt with situation I never would have imagined beforehand. As one can see, lessons were learned through struggles by both characters in these stories and through my own experiences.

Hamburger Hill Essay

The entire mountain is a rugged, uninviting wilderness blanketed in double- and triple-canopy jungle, dense thickets of bamboo, and waist-high elephant grass. Local Montagnard tribesmen called Ap Bia â€Å"the mountain of the crouching beast. † LTC Weldon Honeycutt, commander of the 3d Battalion, 187th Infantry (the â€Å"Rakkasans†), called it â€Å"Hill 937. † The Soldiers who fought there dubbed it â€Å"Hamburger Hill. † The ? ght on Hamburger Hill occurred during Operation Apache Snow, the second part of a three-phased campaign intended to destroy North Vietnam Army (NVA) bases in the treacherous A Shau Valley. The American and South Vietnamese units participating in Apache Snow knew, based on existing intelligence and previous experiences in the A Shau, that they were in for a tough ? ght. Beyond that, however, they had little evidence as to the enemy’s actual strength and dispositions. Masters of camou? age, the NVA completely concealed their bases from aerial surveillance. When the NVA moved, they did so at night along trails covered by triple-canopy jungle, again confounding observation from above. They effected their command and control mainly by runner and wire, leaving no electronic signature for the Americans to monitor or trace. Technology, therefore, provided scant assistance to the American battalion commander trying to â€Å"see the enemy† during Apache Snow. He had to generate his own tacticalintelligence. Patrols, captured equipment, installations, documents, and occasionally prisoners provided combat commanders with the raw data from which to draw their assessment of the enemy order of battle and dispositions. Gathering this information took time, though. Moreover, intelligence about the enemy’s strength and dispositions did not necessarily illuminate his commander’s intent. It took days to ascertain this, and the learning experience proved decidedly unpleasant for the Americans. On 11 May, Honeycutt dispersed his Rakkasans and scoured the vicinity to the north and northwest of Ap Bia Mountain. When Bravo Company made heavy contact with some NVA late in the day, Honeycutt adjusted his estimate of the enemy’s strength from â€Å"a few trail watchers† to a reinforced platoon or even a company. The Rakkasans could still deal with a force that size, but they would have to concentrate to do so. For the next three days, Honeycutt fought the mountain and the NVA to bring his scattered companies together for a coordinated battalion attack. Despite the fact that, since the initial assault, no company was more than about 1,500 meters from the crest of the mountain, it took two days to consolidate the battalion for a three-company assault. Time and again, the American infantrymen found themselves hampered as much by the topography as by the enemy. The rugged terrain slowed dismounted movement to a crawl. Between 12 and 14 May, for example, Delta Company was virtually immobilized when it went down a steep ravine and was caught there by the enemy. In one grueling ? ve-hour period, the company labored to advance a total of only 500 meters. The steep, mud-covered slopes, more than the enemy, kept this company from ful? lling Honeycutt’s intent. In the end, the troops had to abandon their attack and withdraw the way they had come. These three days were a period of intensely unpleasant â€Å"discovery learning† for Honeycutt and his men. Map reconnaissance and helicopter over-? ights did not indicate that his initial scheme of maneuver was impractical. It took Delta Company’s three-day ordeal to do so. Though Honeycutt had a long and distinguished record as a combat commander in both Vietnam and Korea, he underestimated Ap Bia Mountain and the NVA facing him. Although his estimate of the enemy strength was incorrect, his miscalculation was not immediately apparent to him or to any of the American leadership. It took three days of assaults by Bravo and Charlie Companies, each bloodily repulsed, before the situation became clearer. The enemy was stronger than anticipated, much stronger than company strength, and he grew more powerful every night as he received reinforcements from Laos. The NVA commander’s demonstrated tenacity and willingness to replace heavy losses indicated he intended to put up a stiff ? ght for Hill 937 (Scalard).

Information Systems Project Management Term Paper

Information Systems Project Management - Term Paper Example The benefits of project management are only achievable through effective project management. This is only obtained through a project manager with the following characteristics: performance, knowledge and personal ego. Through these qualities of an effective project manager, project management will deliver counter fold benefits. The manager, client, production team will derive satisfaction from the project. The benefits are but not limited to;†¢ Enhanced delivery of services: Similar strategies used to complete a project are used for other projects. The organization has the opportunity to look at situations.†¢ Positive Team development: The team that successfully manages a project command respect and motivation. Teamwork developed assists in the process of goal setting and as result lead to increased production and customer satisfaction. Smaller goals developed become stepping stones towards fulfillment of the larger goal. This results to the growth of organizational structu re.†¢ Be competitive: A successful project management team gets equal opportunities for other projects.†¢ Flexibility: Project management creates room for mapping out a strategy. Through this option, a manager is in a position to implement a viable strategy for the project. It also offers many ways of solving problems, a process instrumental in mitigating risks. Availability of many formulas and mathematical methods assist teams in deriving at solutions. As a result, the organization team saves time, resources and energy.... Teamwork developed assists in the process of goal setting and as result lead to increased production and customer satisfaction. Smaller goals developed become stepping stones towards fulfillment of the larger goal. This results to the growth of organizational structure. Be competitive: A successful project management team gets equal opportunities for other projects. Flexibility: Project management creates room for mapping out a strategy. Through this option, a manager is in a position to implement a viable strategy for the project. It also offers many ways of solving problems, a process instrumental in mitigating risks. Availability of many formulas and mathematical methods assist teams in deriving at solutions. As a result, the organization team saves time, resources and energy. Risk assessment: Project management ensures that resources are well mobilized as the strategy outlines potential risks and the possible ways of mitigation. Forecasting is simplified so that problems are cons idered before they develop. The problem solving process identifies the problems, weighs viable options, and seeks for viable solutions. Assurance of quality: Through efficiency, quality is increased. Organizational leaders are in a position to display simple to understand and analyze information easily (Kerzner 2013). Example of Projects that would utilize benefit from a project manager and a project information system Organizations have strategic plans that initiate projects. As a result, projects are initiated by either of the following strategic goals: Market demand for a particular product like a car company initiating a project of building fuel efficient vehicles due to shortages in gasoline. Customer request resulting from the needs of a society like

Political Geography Term Paper Example | Topics and Well Written Essays - 1000 words

Political Geography - Term Paper Example Landlocked states have historically existed after the nineteenth and twentieth centuries. They were created after empires had been defeated and their territories had to be carved. The collapse of the Union of Soviet Socialist Republics in 1991 led to the division of the country into a number of republics (Glassner, 2003). Several of these republics do not have access to coastal ports which forces to remain under the clout and influence of Russia. A number of Eastern European States do not have access to the seaports but this has been mitigated by their joining of the European Union. This allows them to have access to seaports and trade with some of the largest economies of the world. The independence of several African states led to many of them not having access to the seaports. Many of these countries have experienced political, economic, and social problems because they have been destabilized by their powerful neighbors. Landlocked states are categorized according to their geographical location. Asia has a number of countries which are landlocked. The number of landlocked states in Asia is few in number as compared with Europe and Africa. The Central Asian republics which obtained independence from the USSR in 1991 are dependent upon Russia for their exports and imports. Afghanistan does not have any sea outlet which forces it to depend upon Iran and Pakistan for trade (Glassner, 2003). Other countries include Nepal and Laos which are dependent upon their more powerful neighbors for trade and commerce. A number of Eastern European states which became independent after the revolutions of 1989 are encircled by terrain. Previously these nations were dependent upon the USSR for their exports and imports. The USSR used this as a leverage to dominate and influence its satellite states that did not have access to the coastal areas. Africa has the largest number of landlocked states in its various regions

Desertification a quiet phenomenon Essay Example | Topics and Well Written Essays - 2000 words

Desertification a quiet phenomenon - Essay Example Desertification needs to be addressed by the governments of the world on the grounds of social justice as well.   Many affected and displaced by desertification are among the poorest in the world.   In many cases, they live in societies that are not free and democratic.   In these instances, their livelihoods are threatened by decision made by governments seeking to enrich national leaders at the expense of the poor.   In societies ruled by power and patronage, the most helpless suffer for the unwise decisions of the powerful.   Desertification needs to be addressed by the international community because it is a symptom of other dire societal ills.   Nearly two billion people live in the areas that are in danger of desertification for one reason or another.   Most of these people live in the developing countries.  The geographic locations that are most susceptible to desertification are found in the marginal lands surrounding the world’s great deserts.   Dese rtification usually brings to mind the Sahael region of Africa and the Caspian Basin in Asia.   These are surely the most famous areas of desertification currently recognized in the world, but they are by no means the only areas suffering from this issue.   The geographic expanse of this problem is indeed massive.   Nearly 40% of the landmass on earth has a dry land climate.   This means the areas are already desert.      The mechanism causing the transformation of productive or stable soil into desert can be any of a number of things, but their end result is always the same.

Language development Essay Example | Topics and Well Written Essays - 250 words - 1

Language development - Essay Example In all of these aspects of language acquisition, language imbalance should be considered when gauging the extent and ability of child in the process of learning a second language. Language imbalance is brought about by a conflict between two or more languages that a child is exposed to in the development process (Hoff, 2009). Influences on vocabulary are characterized by a myriad of factors in a child’s life both at school and at home. Vocabulary development is influenced by language socialization that takes two general styles of child-rising that are child-centered and situation centered. In child centered approach, adults use two strategies of self-lowering through baby talk and child rising by interpreting unintelligible gibberish(Barrett, 1999). The situation-centered approach does not require adults to simplify their language, but children are expected to learn, understand and produce adult like speech mannerism. The culture surrounding a child has a significant influence on the development of language in a child because it influences the development of their identity. Cultural influencers, in society, determine the personality and identity that a child forges for self in line with what the societal norms dictate (Barrett, 1999). Young English language learners should be encouraged by their educators, caregivers and parents to achieve a more rounded language development process. Teachers need to be good models of language use and encourage learners to interact with other children as much as possible (Hoff, 2009). This is aimed at reinforcing their vocabulary repertoire. Second language learners can be exposed to meaningful learning activities that encourage them to practice their new language

U.S. and Texas Government Essay Example | Topics and Well Written Essays - 500 words

U.S. and Texas Government - Essay Example Who else might do it better? Developing issues and educating the public. This would be done better by non-partisan individuals in a government. 3. What is the SMSP (single member, single plurality) electoral rule? What is a common alternative to the SP (single plurality) part? Which rule sometimes requires a runoff? SMSP is the process of voting whereby the person who gets most votes wins. An alternative to it is the Multiple-winner and the rule that requires a run off is the SMSP. 4. What is a PR (proportional representation) electoral rule? Why would an SMPR (single member, proportional representation) electoral rule be a logical impossibility? It’s a voting method that uses quota system to ensure that each part wins with a given number of votes. It can’t represent all the voters. 5. It is important to understand why an SMSP electoral rule favors a two-party system. Why does this rule give incentive to third parties to join up with a major party? When a third party joins one of the two parties, it has more advantages than being solo. Most voters tend to associate themselves with the ruling party when making decisions to vote. c) Effect of communications technologies on both voters and candidates; voters are able to understand an individual’s agenda and a choice is made even before elections are held. Technology platforms have provided such information.

Enviromental Factors Essay Example | Topics and Well Written Essays - 1250 words

Enviromental Factors - Essay Example Most of the countries have relaxed their trade policies and removed the trade barriers (SmallBiz Connect, 2013). This has resulted in the establishment of various free trade agreements among different countries and led to the creation of the World Trade Organization (WTO) and GATT (General Agreement on Tariff and Trade). GATT is a worldwide agreement and helps in facilitating free trade between the member countries by restricting the trade barriers like import duties, subsidies and tariff protection (Barrett, Donaldson, Kiwiets, & Pearson, 2009). The main objective of WTO would be to implement these policies and agreement. Implementation of these policies has led to the betterment of the consumers and allows the price of the commodities to be set as per the actual supply and demand. Free trade practices are essential for the developing economies as it helps in production of commodities at a lower cost than the developed countries and the revenue generated from the exports permits the ir economy to grow rapidly (SmallBiz Connect, 2013).The developed economy can have access to technical expertise and technology from the developed countries which help in improving their production process (SmallBiz Connect, 2013). ... Marketing decisions are deeply influenced by the global cultural flows between the countries. These cultural flows are managed by the media organizations and use the latest technologies to shape the community and the consumers (Ardalan, 2009). However, cultural flow is not associated with a singular type of organization and has deep influence on all types of organizations. The culture influences the consumer purchasing behaviour deeply. Apart from values, languages, beliefs the purchasing behaviour is also influenced by the subculture, demographic characteristics, geographic locations, ethnic and national background. Marketing decisions like advertising and promotions have to be in parallel with cultural values and beliefs of a particular region. The advertisements and the promotion have to be designed as per the cultural appeal of the consumers. As per a survey conducted by Stanford University, Welch grape juice can reduce the risk of heart disease however the advertisement with the preventive messages appealed only to the Asian Americans and not to the Americans (Stanford Business, 2013). Thus it is essential for the marketers to have a thorough cultural knowledge for product design, packaging and advertisements. In order to understand the market demand and supply the marketer needs to understand the market demographics to perform market segmentation. Market demographics include the age, occupation, sex, marital status etc (Lamb, Hair& McDaniel, 2011). Through the market demographics the marketer can understand the needs and wants of various segments of population. The derived data is used to develop an exquisite product design (Lamb, Hair& McDaniel, 2011). Environmental, Social Responsibility,

Language and ethnicity -Ethnic related speech mitigation and PDI Essay

Language and ethnicity -Ethnic related speech mitigation and PDI effect - Essay Example This paper will also examine the concept of Power Distance Index, and how it affects speech. In addition to this, this paper will explain the difference between high PDI and low PDI countries. This paper will further analyze the success rate based on the PDI of the community. The idea of speech code came about as a result of the coding principle by Basil Bernstein and the programmatic approach that Hymes adopted to communication. The combination of the two concepts saw to the development of the concept that speech code is. Basil Bernstein, a British psychologist, noted that different social classes or social differences can exist within one society. While these differences include language features, they also entail coding principles, which dictate communicative conduct. Coding principle, according to Bernstein, refers to the rule that governs what to say, and depending on the context, how to say it (Sadovnik, 2001). Method According to Bernstein’s theory on coding principle, speakers are directed to rely on shared context of communication, other than only the verbal communication. When this happens, the speaker can communicate more effectively since they are aware that in addition to their words, the signals, and non-verbal cues they use also dictate the meaning they send forth. The coding principles used vary according to the socioeconomic differences of the people involved. Even though, a community shares a similar language, different socioeconomic groups value different ways of communicating; in other words, the coding principle. In his theory, Bernstein claimed that the use, and value placed on the coding of language, is influenced by the socioeconomic conditions (Philipsen, 2007). Three coding principles are usually used in linguistics, and these are informativity, rigidity, and attenuation. Using these three principles, the same set of words may have different meanings to different groups of persons. The structure and interaction patterns that cha racterize a family influence the way the members in focus express themselves. The use of language, and the way it is coded is also sensitive to the social organization of the society, and the correlative differences in the family (Sharifian, 2007). Judith Orasanu and Ute Fischer carried out a study on â€Å"Cultural Diversity and Crew Communication.† This study carried out in 1999 involved dialogue between an aircraft officer, and his first officer. In their study, they established that nationality played an important role in influencing communication. This is evident when the modes of communication of different communities are put into consideration. Communication in Korean and Japanese communities is accentuated with symbols, facial expressions, and other gestures. These are aspects of receiver oriented speech. The main focus is on getting information across to the recipient of the information. In contrast to this, there is transmitter oriented speech. Here, the speaker aim s to get out his point without being overly concerned with whether or not the recipient gets the intended information. This is characteristic with Danish, or Swedish communication. The source of information basically uses communication aspects he feels will get his message out in the best way possible. Focus is on getting the message out, and not across. Performance Distance Index (PDI) A society that records a

Influence on Culture Essay Example for Free

Influence on Culture Essay Surely, not all upper middle class professionals in their late twenties or early thirties shared the same values or ideals. The media, however, used to popularize a certain image of the yuppie with features that became stereotypical and reflected, at least in the journalists’ opinion, the dominant trends in this environment. The yuppie was used to describe not only certain demographic characteristics, but also to denote a psychographic profile including â€Å"a set of behavioural and psychographic attributes that have come to constitute a commonly believed stereotype† (Wikipedia). Thus, yuppie values were supposed to be more conservative than even their parents who were often involved in social programs and idealistic movements of the 1960s and 1970s. Yuppies, on the contrary, were people tended to favour stability and devote more attention to their own problems instead of trying to reform the society. Stability for yuppies was embodied in ownership of material things. In their choice of purchases, they supposedly demonstrated a poor taste buying more expensive stuff in order to show off their wealth. Their lifestyle was heavily impacted by career demands. Career was a necessary prerequisite for sustaining a life of comfort, and its requirements acquired a paramount importance. This resulted in a frequent lack of time that took a heavy toll on their families. Family relationships were often jeopardized by the necessity to move to a different place once in a few years under the influence of the career necessity. The strain in their professional lives often resulted in moral and mental exhaustion, aggravated by the high level of competition in high-income jobs that has been labelled a rat race. Climbing a career ladder in a corporate environment requires a specific set of skills and mentality that were fostered by the yuppies with great persistence. Too often this career-making drive affected their relationships with families and friends. Yuppies were also believed to share â€Å"an entire code of unwritten etiquette can govern their activities from golf and tennis to luncheons at trendy cocktail bars† (Wikipedia). Although the yuppie social group was to some extent invented by the media, the existence of the social and political concept of this group had an undeniable influence on the conceptualisation of social realia by the contemporary society. This perception of social reality was bound to exert influence on cultural life and lead to several talented portrayals of the new groups in artistic works. The artists, unlike the media, often focused on the positive characteristics of the yuppie social group. A typical representative of the class â€Å"had high educational achievement, a high income, enjoyed urban life, had a success orientation, and was a hard worker† (Kawasaki 1994). They were able to achieve affluence in one swoop and therefore did not feel pressured to maintain aristocratic attitudes. As a result, the new generation was less obsessed with gender, racial or regional distinctions. There was even the term â€Å"buppie† – black yuppie. The yuppie generation was portrayed in the works by Jay McInerney, Bret Easton Ellis and Jill Eisenstadt, the most prominent writers of the yuppie era. The biggest success of their literature was the 1984 novel Bright Lights, Big City by McInerney. The novel also features a character seeking refuge from challenging professional environment in Bolivian marching powder† (cocaine) to offset the continuous stress associated with crazy yuppie lifestyle (Nostalgia Central). Bret Easton’s most remarkable work was Less Than Zero (1985) in which he describes New Lost Generation, and Eisenstadt became famous with From Rockaway (1987). Tom Wolfes The Bonfire of the Vanities also depicted the effect of a decadent lifestyle on yuppie culture. This tender portrayal of the newly emerged social group was offset with indignation over lavish yuppie lifestyles, manifested through Die Yuppie Scum bumper stickers. Influence on Fashions Yuppies left a lasting impact on fashions of the 1980s, naturally affecting most the segment for expensive designer apparel. Their dressing style was supposed to demonstrate â€Å"conspicuous wastage† (Tomas 2001). They wore wide shouldered jackets in the day time, and on the weekends they changed to a Barbour for a country look or a ballgown that manifested their comfortable lifestyle.

Troubles in the Proctor Household Essay Example for Free

Troubles in the Proctor Household Essay Run High in Proctor Household In the beginning of Act II of Arthur Miller’s play, The Crucible, the story presents an interaction between John Proctor and his wife, Elizabeth. The interaction between the couple emphasizes that their relationship is anything but normal than that of a married couple. The main cause of their awkward relationship stems from Johns wandering lust. John Proctor has conflicting emotions towards Elizabeth because both of them are trying to avoid the huge fact that he committed adultery. The conflicting emotions are present when John Proctor tries to avoid confrontations with his wife, the small talk between them where John constantly tries to please Elizabeth, and the lack of mutual agreement between them. Throughout the scene, John Proctor tried very hard in order to avoid altercations with his wife. In a patriarchal society of the 1600’s, it would be very common for a woman to be subservient towards her husband. In the Proctor household, it is no different since Elizabeth quietly questions her husband’s authority because she â€Å"fear(s) to anger him† although she has all the leverage she needs in an argument by simply stating the fact that he cheated on her (Miller 53). However, John displays the complete opposite behavior of what is expected of a male in a patriarchal society. Firstly, when John comes home and tastes the soup his wife prepared, he is â€Å"not quite pleased† with it for it was not seasoned well (Miller 49). After adding more salt himself, John notices that Elizabeth is intently watching him taste the soup. Instead of being a typical husband back in the 1600s by criticizing such a small mistake about how his food is seasoned, he compliments on how good-tasting the soup is while knowing that it was the product of his handy-work. By holding his tongue, he avoids a confrontation between him and his wife over a very small issue of not putting enough salt in the soup. Additionally, John seems not to be the typical male in his society when he, â€Å"as gently as he can† asks for some cider (Miller 51). It is clear that this is not what his normal behavior would be because, as Elizabeth is fetching him his cider, she feels â€Å"a sense of reprimand†¦for having forgot† (Miller 51). Because Elizabeth felt as if she did something to wrong her husband, she expects that John will make a huge fuss over the issue. However, John casually brushes off her mistake by just changing the subject to him tending to the fields. His careful behavior towards Elizabeth makes him adopt the tone of a husband that has done something to immensely displease his wife and is trying not to anger her. Clearly, it shows that John has conflicting emotions towards his wife because he wants to act as a typical husband back in the 1600s, but he remembers the heinous crime he committed and tries to avoid confrontation and the possibility of the two of them talking about his mistake. John Proctor’s entire conversation with Elizabeth is mostly saying things to please her in an attempt to make-up for his affair. For example, while eating his meal he makes constant remarks about their farm being extremely big and the reason for coming home so late was because he was busy â€Å"planting far out to the forest edge† (Miller 49). In this obvious attempt to please Elizabeth, John hints at the fact that he has worked very hard on their farm. By hinting at this, he hopes to show Elizabeth that he is working for the greater good of the family and that he is not spending time with Abigail. Furthermore, John wants to make sure that Elizabeth sees all his hard work when he suggests that on â€Å"Sunday†¦ (they’ll) walk the farm to together† (Miller 51). The above passage clearly shows how much John is trying to please Elizabeth because he openly said that they would go explore the farm on Sunday which is supposed to be dedicated to a day of prayer where no one is supposed to do any work and if an individual skips church service, they would get in trouble. Secondly, John tries to please Elizabeth with material wealth when he breaks the awkward silence between them by explicitly saying that â€Å"if the crop is good I’ll buy George Jacob’s heifer. How would that please you? † (Miller 50). By asking Elizabeth her opinion on what she thinks about his decision to buy a heifer shows an atypical relationship between a husband and wife back in the 1600s since the male usually does not ask for their wife’s opinion on their decisions and that John is also trying hard to please his wife. The typical male attitude toward women voicing their opinions on things is also present in John’s demeanor when he explodes at the slight thought that Elizabeth â€Å"has lost all faith in him† due to the fact that he â€Å"faltered slightly† at the thought of hurting Abigail’s reputation (Miller 54). The constant battle in John’s demeanor to act as the man of the house as well as the caring husband act he is struggling to put up in order to make up for his mistake is an example of the conflicting emotions he is experiencing while dealing with his wife.

Compatibility of marketing strategies to environment

Compatibility of marketing strategies to environment The beverage industry is highly taken up by the Cola-War between the two giant rivals, Coca Cola and PepsiCo. However, Coca-Cola holds the major share world-wide, the case is reverse for the Pakistani market, where, Pakistan Beverage Ltd. had been and is a major player in the beverage industry. PEPSI is under PBL and is a market leader with over 70 percent market share of the soft-drink industry in Pakistan. (Indian Pakistani trade unit website). The current marketing plan is aimed at analysing, the scenario of the company with respect to its marketing activities and proposing/recommending, any changes required. This marketing plan aims to identify the compatibity of the companys basic marketing strategies to its marketing environment, its competitors, its customers keeping in lieu its over all strengths, weaknesses, threats and opportunities. This plan then aims to analyse the companys mission statement with respect to its goals and objectives followed by the analyses of the current marketing strategies and marketing mix. Lastly, this report proposes recommendations the company should look into adopting. COMPANY INTRODUCTION AND BACKGROUND INFORMATION: According to the official website of Pepsi Co, PepsiCo is a world leader in convenient foods and beverages, with 2005 revenues of more than $32 billion and more than 157,000 employees. Pepsi co, Inc is founded by Donald M. Kendall, and Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay, through the merger of two companies(official website of Pepsi). However, Pepsi-cola was formed by the end of 1890s. With brands that are almost 100 years old, Pepsi ® Co. PepsiCo is organized in six divisions: Frito-Lay North America, Frito-Lay International, Pepsi-Cola North America, Gatorade/Tropicana North America, PepsiCo Beverages International and Quaker Foods North America. The Companys North American divisions operate in the United States and Canada and accounts for seventy percent of its sales. Its international divisions operate in over 175 countries, with PepsiCos largest operations in Mexico and the United Kingdom. PepsiCo is working hard to build its presence in emerging markets like India, China and Russia. PepsiCo World Headquarters is located in Purchase, New York. PepsiCo is traded as PEP on NYSE. In the year 2006 Pepsi was ranked among Top 100 Brands by Business Week, ranks 18th PepsiCo ranks 18 out of Top 50 Companies for Diversity list by DiversityIncs. However according to the annual report of 2005, the growth in the carbonated sector, had slowed down and due to that, the company is now ahead into diversification in organic products. (Official website of PepsiCo) PepsiCo is a leader in innovation (three of top ten new food and beverage products are Pepsi-Cola brands). Consumers consider PepsiCos Quaker and Tropicana brands the healthiest among all brands. PepsiCos success is the results of superior products, high standards of performance, distinctive competitive strategies and the high integrity of its people. (Source: official website of Pepsi Co, www.pepsico.com) BRANDS AND COMPANIES PepsiCo has hundreds of brands. These are some of the best known: Frito-Lay Brands, Pepsi Cola Brands, Gatorade Brands, Tropicana Brand, and Quaker Brands (Official website of Pepsi Co.). (Source: www.pepsico.com) MARKETING ENVIRONMENT: According to Dibb et.al, (2006), the marketing environment consists of the political, legal, regulatory, societal/Green, technological and economic and competitive forces (also known as PESTLE), that surrounds the buyer and the company. Marketing environmental forces are an important element because; they influence the customer by affecting their life style, standard of living, preferences and needs of a product as well as also alter opportunities that the marketer may want to take advantage of. It helps plan how marketing activities should be planned. The company has to keep a close view of the changes taking place in the marketing environment. To study how Pepsi Co, operates in Pakistan, it is an essential to view the macro environment. It consists of the factors and forces that directly affect the microenvironment of a company. MACRO ENVIORNMENT: The macro environment of Pepsi Co. Pakistan is as follows: ECONOMIC: Inflation: Inflation is basically a rise in the price of goods and services. But with respect to Pepsi, there is a very insignificant price change in the product and consumers drink Pepsi habitually so it does not create an impact on the demand of the product. Price Sensitivity: Because of the nature of the products there are some industries in Pakistan that are highly sensitive to the price. The Beverage industry is one of those sensitive industries because of its nature and competition in the market. The competition between the Pepsi ® and Coca Cola plays a very important role in determining the prices of the drinks. A decrease in the price by one competitor forces the other competitor to reduce the prices as well. Pepsi ® offers various discounts and cutting off the prices, time to time, in order to capture the market and give benefits to the people. Taxation: Taxes are imposed by the governments; it is one of the main reasons for an increase in the prices. Pakistan Beverages Pvt. Ltd. always tries to retain the prices but sometimes it is essential for them to make an upward change Currently the soft drink industry is under double taxation. The current tax rate is 25% at the retail price. According to Senator Ahmed Ali, Chairman, Senate Standing Committee, after the tax reduction, can not only benefit the companies but also result in a three fold benefit to the country. (Source: www.brecorder.com) TECHNOLOGICAL ENVIRONMENT: The technological environment, perhaps, is the most dramatic force now shaping our destiny. Technology has a tremendous impact on lifestyles, consumption patterns and our economic well-being. (Kotler, 2003) Although Pakistan is not a very technologically advanced country, it has always remained up to date with technology. POLITICAL ENVIRONMENT: The political environment includes the laws, government agencies and pressure groups that influence the overall running of the company (Kotler, 2003).The uncertain and unstable political environment in Pakistan causes many hindrances to each and every industry likewise the other industries; the beverage industry suffers a lot. Pepsi had also suffered a lot of boycotts for being an international brand. PORTERS FIVE FORCE ANALYSIS: According to Dibb et al, (2006), Michael Porter defined a model for competitive advantage, which consists of five competitive forces. This report will make use of the Porters five forces, to COMPETITOR ANALYSIS: All beverages available in the market are competitors of Pepsi ®, directly or indirectly. These competitors include Coca Cola, RC Cola, Pakola, Double Cola, Amrat cola, Makah Cola. Pepsis direct competitor is Coca-Cola. The non-soft drink competitors are tea, coffee, water, energy drinks, sports drinks, milks, etc which are all consumed on beverage occasions. Pepsi aims to gain a greater share of these occasions. Although Pepsi ® has captured over 70% of the market share in Pakistan (ipbu.co.uk) there is much rivalry between the two cola giants. They have to observe each others strategies for setting prices and executing promotional ideas. Pepsi and Coca-Cola had/have different brands of soda competing with each other: Brand Pepsi Coke Dark Cola PEPSI COCA COLA Diet DIET PEPSI DIET COLA Low calorie PEPSI ONE PEPSI EDGE PEPSI MAX(outside the US) COCA COLA 2 COCA COLA ZERO Lemon Lime Soda SIERRA MIST 7 UP(outside the US) SPRITE Cherry Soda WILD CHERRY PEPSI CHERRY COKE Orange juice TROPICANA MINUTE MAID Iced Tea BRISK NESTEA Root Beer MUG BARQS Sports Drink GATORADE POWERADE Citrus Soda MOUNTAIN DEW Mello Yello Surge Vault Vanilla-Flavored Pepsi Vanilla Vanilla Coke Lime-Flavored Pepsi Lime Coca-Cola with Lime (Source: website of Wikipedia for cola wars) STRENGTHS AND WEAKNESSES OF COCA-COLA: STRENGTH WEAKNESS Operating System Low market share Financial Strength Less Promotion Weaker Distribution Network (Please refer Appendices 1(a) for the explanation on the Strengths and weaknesses of Coca Cola COMPANY ANALYSIS: In Pakistan PEPSI Co. is operated under Pakistan Beverage Ltd, which is a major player in the beverage industry. It has been the market leader since 1988; still there is a healthy competition between these two major players, Coca-Cola and Pepsi. Over all, Pepsi Co holds a share of over 70% in the industry and the beverage industry of Pakistan has shown an enormous growth of 30% in the year 2006. (Source: www.iptu.co.uk, pepsico.com, brecorder.com) PRODUCTS OFFERS BY PAKISTAN BEVERAGE Ltd. Flavor Brand Color Cola Pepsi ® Orange Marinda Lime 7 Up Mango Slice Lime Mountain Dew Lemon Teem SWOT ANALYSIS: SWOT analysis is a framework, for generating alternatives. It refers to strengths, weaknesses, opportunities and threats. Strengths and weaknesses are internal factors whereas, opportunities and threats and external. (Dibb et al. 2006) The SWOT analysis of PEPSI is as follows: SWOT ANALYSIS OF PEPSI: STRENGTH WEAKNESS OPPORTUNITY THREAT Intensive Distribution Network Lacks Worldwide Acceptance Natural Environment Brand Image Sweeter Taste Operating System Population Financial Backup Promotion Financial Assistance Diversification Awareness Target Market Food division should expand internationally Social, cultural, economic, political and governmental constrains Quality Standard Target health conscious customer base National Image Focus on most important customer trend- Convenience (Please refer Appendix 1(b) for an explanation of the points mentioned above). TOWS MATRIX: TOWS matrix makes use of the SWOT analysis to provide strategic options: STRENGTHS S Intensive Distribution Network Sweeter Taste Promotion Target Market Quality Standard National Image WEAKNESSES W Lacks Worldwide Acceptance Operating System Financial Assistance OPORTUNITIES O Natural Environment Population Diversification Food division should expand internationally Target health conscious customer base Focus on most important customer trend- Convenience SO Strategies Intensive distribution network to reach a wider population Expand into healthier products by its quality standards Target health conscious customers through its promotion and new product launches as it has a national image WO Strategies: Gain advantage through expanding into food based products as it has a name for that THREATS T Brand Image Financial Backup Awareness Social, cultural, economic, political and governmental constrains ST Strategies It has a strong national image to overcome the brand image. It can improve on quality to overcome issues such as pesticides in Pepsi Make use of the national image to overcome, social, economic pressures WT Strategies Slowly build up its image in different countries and avoid unnecessary businesses Give financial backup, to franchises in other countries Should be responsive to the needs of customers around the world rather than just the western market STRATEGIC OPTIONS AND EVALUATION: After analyzing, the TOWS matrix, we can evaluate strategic options for PEPSI as mentioned below: OPTION 1: MAKE USE OF THE STRONG DISTRIBUTION SYSTEM TO EXPAND IN THE UNREACHED MARKETS OPTION 2: PEPSIS NATIONAL IMAGE IS VERY STRONG; IT CAN ALSO EXPAND INTO HEALTHIER PRODUCTS AND TARGET HEALTH CONCIOUS CUSTOMERS. OPTION 3: EMPHASIE ON PRODUCT ATTRIBUTES MORE, SUCH AS, QUALITY THAN THE BRAND IMAGE OPTION 4: DIVERFIY INTO OTHER PRODUCTS SUCH AS FOOD AS ALREADY LAUNCHED IN OTHER COUNTRIES AS IT HAS A STRONG PROMOTION BASE OPTION 5: ADOPT SCHOOLS OR CHARIBLE INSTITUTIONS TO MAKE A FAIR IMAGE OF THE BRAND IN PAKISTAN DUE TO BRAND ISSUES OPTION 6: LAUNCH NEW FLAVOURS OF PEPSI, SUCH AS DECAFFINATED DRINKS. OPTION 7: MAINTAIN THE CURRENT POSITION MARKETING STRATEGY AUDIT: According to Dibb et al. (2006) Marketing strategy articulates the best way for a company to use its business resources and tactics to achieve its marketing objectives. It consists of the specific strategies for the target markets and positioning, the marketing mix and marketing expenditure levels. In marketing strategic audit, a company defines its mission statement and marketing objectives and analyzes whether the marketing strategy responds to the threats and opportunities in achieving those goals. BUSINESS MISSION: In the first step of the strategic planning, the company defines its mission statement. A mission statement drives the goals that are to be attained. It also defines the core area of activity of the company as well as, gives everyone a clear view of what the company wants to achieve. (Dibb et al. 2006) Following is the mission statement of Pakistan Beverages Pvt. Ltd. and the analysis of its strength and weaknesses. Pepsi ® Cos overall mission is to increase the value of our shareholders investment. We do this through sales growth, cost controls and wise investment of resources. We believe our commercial success depends upon offering quality and value to our consumers and customers, providing products that are safe, wholesome, economically efficient and environmentally sound, and providing a fair return to our investors while adhering to the highest standards of quality. (Source: www.evablue.com) The mission statement of Pepsi ® Cola International is no doubt a customer and environment oriented mission statement. It identifies the objective of the business that is to increase the profit through customer satisfaction by not compromising on the quality of the product. (Please refer Appendix 3(a) for the strengths and weaknesses of the mission statement) MARKETING OBJECTIVES: The mission of the company leads to a hierarchy of objectives, including the business objectives and marketing objectives. Marketing strategies must be developed in order to support those marketing objectives. The marketing objectives of the company should be clear and specific. (Dibb et al, 2006 and Kotler, 2002). The following are the marketing objectives of Pakistan Beverages Pvt. Ltd. To have the sales figure that is better than the last year The awareness of the product Availability of product to all segment of the consumers (Please refer Appendices 2(b) for an explanation of the points mentioned above.) MARKETING STRATEGY: Strategies direct the opportunities to follow, it leads to the target market that should be captures, the basis for competing and differential or competitive advantage to attain for the desired product. (Dibb et al. 2006) The marketing strategy of Pakistan Beverages Pvt. Ltd. is, To provide the customer the best beverage of the country To create awareness among the customers about the best soft drink available in the country. To give the product, a substantial support to capture its place in the market. (Please refer Appendix 2(c) for the explanation of the points mentioned above) STRATEGIC OBJECTIVE AND STRATEGIC FOCUS: After reviewing the overall corporate vision, mission statement, corporate goals and the SWOT analysis, ANSOFF matrix, provides an overall direction of the firm and it helps in the decision making process. (Dibb et al. 2006) ANSOFFS COMPETITIVE STRATEGIES Fig: 1.1 Ansoffs competitive strategies (source: Kotler, 2002, pg 100) According to the Ansoffs matrix, a company may choose one or more competitive strategies to assist strategies objectives. The three growth patterns defined are, intense growth for existing products, diversified growth for new products and new markets and integrated growth for the growth of the company. (Kotler, 2003; Dibb et al. 2006) Currently Pepsi Co. Pakistan is following Intense Growth Strategy through market penetration. MARKET PENETRATION: Market penetration is a strategy for increasing sales for existing products in the existing market. (Dibb et al. 2006) Pepsi try to achieve increased market share through aggressive advertising. Pepsi also sponsors a lot of sports activities and get into promotional offers and deals with different restaurants and educational institutions THE DIFFERENTIATED MARKETING STRATEGY: Selective Strategy: Selective strategy is also known as differential strategy. The product itself may or may not be different as in many cases only the promotional message and distribution channels vary. (Source: www.netmba.com) The Company is very much selective in all of its effort because any slightest change can affect the company. PBL not always uses the same routine for the overall promotion of PEPSI. Since this company has to compete well and one of the business mission of Pakistan Beverages LTD is to become the number one in the Pakistani market, thats why they dont want to give any place to its competitor untouched to attack on the company brand. Cue Strategy: Having so many competitors in the market, especially Coca Cola, Pepsi ® is facing difficulties in differentiating this product. Now the company is using the Cue strategy so as to perceive the customer, that this is the only brand in the market. Pepsi is made available everywhere through intensive distribution. To do this, Pepsi provides stands and refrigerators to the retailers so that PEPSI is made visible at once. MARKET SEGMENTATION: According to (Dibb et al. 2006) market segmentation is a process where heterogeneity can be grouped into smaller homogenous groups. Pepsis market is segmented into two distinct groups: Distribution. Consumer. Distribution With regards to sale, there are three distinguished areas where Pepsi ® is distributed: Open market place, small shops and kiosks. Institutional sales (hotel, club, restaurants etc.) Educational institutes (school, colleges, universities etc.) Consumers As far as consumers are concerned, undifferentiated marketing is practiced. Company doesnt want to confine Pepsi ® to any particular segment. However, their advertising campaigns depict that Pepsi ® is targeted more towards teenagers TARGETING: According to Dibb et al. 20066, targeting involves, decision required to cater a specific segment. TARGET MARKET STRATEGY: A company must keep in mind its capabilities and resources before following a specific targeting strategy. (Dibb et al. 2006). Undifferentiated Strategy: Undifferentiated strategy is, when a company designs, one market segment to cater the entire target market. (Dibb et al.2006). Although, Pepsi uses an undifferentiated Strategy, yet the main focus of Pepsi ® seems towards youngsters under the age bracket of twenties. This generation is called Generation X and constitutes a larger portion of the population. As a result all promotional schemes are targeted towards them. MARKETING PROGRAMMES: To make the marketing strategy a reality, it is very important to make an appropriate marketing mix (Kotler, 2003; Dibb et al. 2002). MARKETING MIX: Marketing Mix comprises of the 4 Ps as mentioned below: Product Price Place/distribution Promotion These are the very essential parts, which determine the success of any corporation. Among these Product, Place, and Promotion are in the hands of the company but sometimes price may or may not be set by the company as in the case of competitive-based pricing, depends upon competitor price and the market mechanism. (Kotlet, 2003; Dibb et al. 2006). In the case of the Pepsi ®, company sets great stress on these elements, which will be discussed briefly, THE PRODUCT VARIABLE: Product variable involves, creating a product keeping customers wants and need in view. (Dibb et al.2006). Pepsi ® A Consumer Product Pepsi ® is a consumer product. People buy Pepsi ® for the personal consumption. So the attributes of people affect this product very much. Peoples liking and disliking, people views about themselves, their views about the product, product positioning in the peoples mind, their taste, preferences, habits, income are some factors, which affect the sale of the Pepsi ®. Category __ Convenience Product Pepsi ® falls in a category of convenience product because of Low price Widespread distribution, convenient locations. Mass promotion by the producer. Product Attributes Quality: Normally consumer category products are very quality sensitive. Pepsi ® is a drink for refreshment and thirst quenching, therefore; the company must focus on the quality level. PRICE VARIABLE: According to Dibb et al. (2006) Price is very a sensitive issue in the case of every product. It is also a major threat in the competitive market. Sales figures are unusually affected if the pricing for the product is not set according the considerations. It is a common experience that Low-Price strategy is normally used to gain a high market share. This strategy is especially useful for the case of new product. (Kotler, 2003) Also High-Price strategy is also set for the purpose to perceive the customer, a product of high value. (Kotler, 2003) Based on the above assumption, we can say that prices affect the people perception about the product. People perception is very important in the purchase decision. Customer buys the product about which they perceived that it is the better product. Event-Based Pricing Pakistan Beverages Pvt. LTD also makes use of the special events in Pakistan. One of the most important events in the Pakistan is RAMADAN. The price of Pepsi in the season of Ramadan in normally less as compared to other seasons. But this special price is normally on the 1 and 1-1/2 liter bottles not on the 250ml. Pricing Strategies: Different pricing strategies exist for different marketing purposes. So marketing objectives plays a significant role in the determination of pricing strategy. Market-Penetration Strategy: Every firm can easily gain a large market share if it provides the better value that justifies the cost of the value. Pepsis pricing strategy is based on the marketing penetration strategy in order to become a market leader in the beverage industry. Positioning Strategy and the Price: It is a general practice that product price is set according to the product positioning. Product positioning gives an imagery of the product i.e. whether the product is luxurious or the convenience product. (Kotler, 2003) Pepsi ® is positioned as a consumer (convenience) product and people buy this product frequently with little involvement, comparison. Pepsi ® is positioned as a drink for thirst quenching and refreshment. So it cannot charge a high price for the product because several substitutes exist in the market. PLACE/DISTRIBUTION: Place Utility Concept: The product must be available at a convenient place for the customers ease (Dibb et al. 2006). One of the most important Concepts is the place utility. One of among several reasons to get a big market share in the Karachi market is the mass distribution by the company. It has been observed that people value the availability of the product. Thus the company follows an Intensive distribution strategy to make the product available everywhere. Distribution Strategy: Pakistan Beverages LTD has a very strong strategy for the distribution of the product. Company knows the importance of the distribution network in this competitive environment. Thats why a proper distribution network is working under the control of Pakistan Beverages Ltd. Intensive Distribution: Intensive distribution is to make the product available at all possible locations (Dibb et al. 2006). Company believes in the Intensive distribution of the product. What makes the Pepsi ® to adopt this strategy is the nature and category of the product because this product is consumed with little or no involvement so one of the great factors which affect the sales of this product is the availability of this product. PROMOTION: Promotion activities refer to the communication activities used to inform consumer about the product (Kotler, 2003). Integrated Marketing Communication Strategy: Pepsi ® is convenience product and it falls under a category of habitual buying behavior. There are many substitutes of Pepsi ® in the market. People buy this product with little involvement. So this kind of products usually requires a well-established promotion strategy. Pepsi ® is also involved in the heavy promotion of this product. So in order to make its promotion and communication more effective, it uses the integrated marketing communication strategy. Promotion Mix: Pepsi ® uses different promotion tool for the promotion of this product. The selection of the tool depends on the nature of the type of promotion Product Life-Cycle Stage: A companys strategies change according to the product life cycle stage. (Kotler, 2003) Promotions for the products in different stages require different promotion strategy. The product, which is in the introduction strategy, requires heavy promotion strategy to create awareness about the product. In the same way, products in the different stages require some other strategy. Since Pepsi is in the middle of the Growth and Maturity stage, the company uses a Push strategy. . Figure: 1.2 (source: Kotler, 2003 pg, 328) Push Strategy: A push strategy refers to, making use of the companys sales force and promotional activities to create consumer demand. (www.tutor2u.net) Company uses a push-strategy for its product Pepsi ®. Company builds-up the consumer demand by different means i.e. by advertising, sales promotion and consumer promotion, so that the product can be easily pushed through its channels and outlets. In promotion, Pepsi ® focuses on two areas, Sports Music In sports, Pepsi ® gives adequate coverage to cricket, which is the most watched sport in Pakistan and Music, by making Leading Cricketers such as Wasim Akram and Shahid Afridi endorse for the product and as well as Pop singers such as Hadiqa Kiyani promoting Pepsi. Tools of Promotion Another major decision is to determine which tool for the promotion is to use. Some of the tools for the promotion are given below. Advertising: This tool is quite successful for the past few years. Company uses this tool to promote its product among its customer. Advertising Objectives Persuasion: The main primary objective of the advertising of the Pepsi ® is to persuade the consumer to buy this brand. Pepsi ® advertises through the following media: Magazines and newspapers. Radio and television. Outdoor displays (Posters, billboards, signs and skywriting). Pepsi ® conducts advertising to achieve the following benefits: Long-term build up of the Pepsis image Institutional advertising. Long-term build of the brand name, Pepsi ® Brand advertising. Information dissemination about a particular sale (price reduction) or event (new promotional scheme) Classified advertising. (Kotler, 2003) (Please refer APPENDIX 3(A) for brand image and brand identity) RECOMMENDATIONS AND CHOSEN MARKETING STRATEGY: Pepsi is the leading soft-drink brand of Pakistan. Currently all the efforts done by the company, are keeping Pepsi as a market leader however, the company should adopt the following in order to maintain its share and to remain aggressive in the market. ANSOFFS MATRIX: INTENSIVE STRATEGY: The company has already adopted the strategy of Market Penetration through, advertising and pricing however, there is a very little development of Pepsi in the other two strategies: PRODUCT DEVELOPMENT: It is a strategy to increase sales by either developing new products or by making an extension of the current product. (Dibb et al. 2006) Although Pepsi has been in Pakistan from a long time, it has done very little in order to launch new products as already launched in other countries. Pepsi should think about extending the current line of Pepsi to the decaffeinated Pepsi as well as brining other flavors of Pepsi in Pakistan. Expand into Healthier Products: Many consumers are seeking to lead a healthier lifestyle, reducing fat and sugar in their diets. It should, launch Tropicana and energy drink products in Pakistan. Because of the increase in the consumer health awareness, the rise in sales for these markets has steadily grown over recent years. MARKET DEVELOPMENT: Product development is a strategy to improve sales by introducing current products in new markets. (Dibb et al. 2006). PEPSI is right now, catering most urban and some rural areas. Pepsi should reach the old age people and rural places like those in Balochistan and NWFP which remains uncatered. MARKETING MIX: Although the marketing mix of Pepsi is very good, the alternatives and recommendations mentioned above can go with the same marketing mix but, however, it should i

Same Sex Parenting and Adoption Essay -- adoption, homosexuality, fami

Adoption for same sex couples is a very controversial topic in Family Law, and often same sex couples face many unique issues if they wish to adopt. Many states have different laws that apply for gay and lesbian adoption, as opposed to heterosexual couples. Several states also have special rules that apply when a child is born into a gay or lesbian partnership. Gay and lesbian couples may sometimes opt to bring a child into their lives through conception and birth as well. For a lesbian couple, this is usually done through a male donor or a sperm bank and having one of the couple become pregnant. Similarly, gay men may use a surrogate mother and then become a legal parent through adoption. The other parent then can become a legal second parent through stepparent or second parent adoption. However, many states including Virginia don’t allow second parent adoption. The definition of a legal ‘parent’ is (n.) the lawful and natural father or mother of a person. The word does not mean grandparent or ancestor, but can include an adoptive parent as a replacement for a natural parent. Adoption laws vary from state to state, and there are some states that do allow lesbian and gay couples to adopt children as legal, joint parents. Gay and lesbian couples in these states can go through adoption agencies in order to adopt, personally arrange their adoption, or even adopt internationally. In many states, however, stepparent, second parent or even joint adoption is not an option for gay and lesbian couples. Although the Commonwealth of Virginia does not have a law in place that prohibits same sex couples from adopting a child, it is usually a very hostile situation and it may be very difficult in many occasions for gays and lesbians to ... ...he way society will treat the child, the psychological effects on the child and the child’s well being and safety above all are the main factors that the courts should look at when dealing with this issue. As previously stated the issue of same sex adoption is one of the most controversial topics in today’s Family Law across the country and with good reason. Given that this involves the upbringing of human beings who are the future of our society, it is extremely important to make sure that they are given the best care and best influences in their lives in order to make good moral and educated decisions in their future lives. Same sex parenting may not be as bad as society has made it seem but it absolutely has to be socially and scientifically proven before any more steps are taken in this matter because, after all, it is in the â€Å"best interest of the child.†

Environmental Science Review Sheet :: essays research papers

ENVIORMENTAL SCIENCE REVIEW SHEET 1) Mutation- a random change in one or more genes of organisms. Mutations may occur spontaneously in nature, but exposure radiation and/or other chemicals vastly increase their number and degree. 2) Natural selection- the process whereby the natural factors of environmental resistance tend to eliminate those members of the population that are least well adapted to cope and thus, in effect select those best adapted for survival and reproduction. 3) Speciation-the evolutionary process whereby populations of a single species separate and, though being exposed to different forces of natural selection, gradually develop into distinct species. 4) Selective pressure-An environmental factor that causes individuals with certain traits, which are not the norm for the population, to survive and reproduce more then rest of the population. The result is a shift in the genetic makeup of the population 5) Selective breeding- breeding of certain individuals because they bear certain traits and the exclusion from breeding of others. 6) Tectonic plates- huge slabs of rocks which make up the earths crust. 7) Igneous rock- produced under conditions involving intense heat; "igneous rock is rock formed by solidification from a molten state; especially from molten magma"; "igneous fusion is fusion by heat alone. 8) Metamorphic rock- Pertaining to, produced by, or exhibiting, certain changes which minerals or rocks may have undergone since their original deposition; -- especially applied to the recrystallization which sedimentary rocks have undergone through the influence of heat and pressure, after which they are called metamorphic rocks. 9) Sedimentary rock- rock formed from consolidated clay sediments 10) Aquifer- An underground bed or layer of earth, gravel, or porous stone that yields water. 11) Capillary water- water that clings in small pores, cracks, and spaces against the pull of gravity, like water held in a sponge. 12) Aquitard- 13) Condensation- collecting of molecules from the vapor state to form the liquid state, as for example, water vapor condenses on a cold surface to from water droplets. 14) Desalinization- process that purify seawater into high quality drinking water via distillation or micro-filtration. 15) Infiltration- the process that water soaks into the solid as oppose to running off the surface. 16) Groundwater- water that has accumulated in the ground completely filling and saturating all pores and spaces in rock and/or soil. Groundwater is free to move more of less readily. It is the reservoir for springs and wells and is replenished by infiltration of surface water. 17) Percolation- the process of water seeping through cracks and pores in the sold or rock.

This Way To The Gas versus On My First Son Essay -- Tadeusz Borowski B

The short story, â€Å"This Way To The Gas, Ladies And Gentlemen† by Tadeusz Borowski and the poem â€Å"On My First Son† by Ben Johnson, both deal with death. They are very different types of death and are told in different ways but through some similar approaches, a similar feeling is portrayed to the reader of each. One of the first similarities of the two is that they are both told in the first person as well as being personal accounts. Ben speaks, as himself, about the death of his son and Borowski tells of events at a death camp that he was in during WWII. They both tell their stories through their own voices which adds a lot to the experience of reading. It allows the reader to except just how real the story is. Once the reader accepts that, then the reader is able to more fully understand and relate to the feelings of the authors especially because of how reality based they are. For example, in â€Å"On My First Son†, when Johnson says â€Å"Oh, could I lose all father now!†(Johnson, ln.5), the reader is able to feel the deep sorrow in that line. That is because it is told to the reader by Ben Johnson, the father of a dead son. When the story is made that personal, it is impossible to not share the passionate feelings that are expressed. Borowski causes this type of reaction i n the reader as well but in a more indirect way. He does through his personal descriptions rather than personal expressions of feelings. One example is when he describes the dead babies in the box cars and explain...

Leadership and Change Paper

One of the greatest challenges for any professional as they travel their career journey is to deal with changes in the workplace. Changes can occur in the workplace at any time. Although some changes in the workplace are carefully planned by an organization as a budgeted path of growth and development, the majority of changes in the workplace can often occur unexpectedly and without warning. In either situation, a wise professional will make the necessary adjustments to their own business approach in order to blend in seamlessly with their organization’s changes. Too often, the first signal of change that comes from the leadership team of an organization that has taken over is the uncertainty of the company. The team synopsis includes a case study and three companies selected to provide issues of what each company is facing regarding leadership problems. The first synopsis is a case study based on orthopedic surgery and family practice. The three companies chosen were Olin Pool Products, Ford Motor Company and Northwest Airline. The scenario will identify change models for both short-term, small-scale, as well as long-term, large-scale changes. The paper will further evaluate the implications of different leadership styles on the change management process and evaluate the influence of leadership on management practices. Next, the paper will consider the factors that contribute to a long-term commitment to change within the organization and appraise future leadership challenges. Lastly, our conclusion will select leadership styles for a given situation base on the synopsis. Synopsis – Alejandra Guerrero Transformational Leadership: A Case Study A joint venture between two health care systems was formed in 1999, combining one system based on orthopedic surgery and the other specializing in family practice. The objective of this combination was to have both health care systems in one single location; therefore, creating one of the largest state-of-the-art rehabilitation health care facilities in the Midwest. According to the author of the case study â€Å"A newly formed department got off to a rocky start with varying corporate cultures, a faulty organizational structure, and declining morale. Here’s how new leadership helped turn the situation around† (Winans, Ronda, July 2005). Cultural and psychological differences, and having two co-directors, resulted in separating the facility rather than effectively uniting both health care systems. Physical differences also arose as the facility was designed to suit both practices; as a result, each group began operating on opposite sides, another division. In addition, each group had differences on how to approach treatments, with both practices unwilling to share concepts that could eliminate clinical issues. Morale within the two practices decreased as the years progressed and as a result, faculty turnover staff increased. During this time, an employee within the facility conducted an employee satisfaction survey, resulting in what was already known with the employees and expected by management. The employees rated scores that measured management effectiveness low; and there were high results indicating that employees would seek employment with other health care companies. A need for change was required after three years with an existing culture that had been negatively ingrained to all of the employees within the facility. The change would include a model of having a single manager with oversight from a director in order to help solve previous conflicting issues with two separate practices. Radical changes included an emphasis on employee satisfaction, stronger commitment to employees, and a focus on the outcome of better patient care. Synopsis: How to lead revolution: How Doug Cahill got everyone into the pool The general manager at Olin Pool Products, Doug Cahill, recognized the need for radical change. Profits were low with pressure on margins and a loss of market share to competitors, along with poor customer satisfaction and orders shipping late. There were many reasons to blame for the losses of Olin Pool Products during the early 1990’s, however one of the root causes came from Cahill insisting on blaming the process of how each person did their job. Cahill soon realized that people were not the problem; it was the company structure and how it was being operated. As a result, fourteen departments were reduced to eight process teams, and they included the crucial areas of fulfillment, new products, and resources. Cahill converted managers into future coaches that would assist in transforming leaders within each department. At the core of the new organizational chart were the customers. Cahill conducted a test with each new future coach. Each coach was given four dollar bills and was told plan a group dinner. An incentive of free dinning was included for the coach that would get the job done for three dollars a person. Specific rules of the test were provided and the coaches started to assist the best way to make the dinner in order to meet the objective of three dollars a person. Meeting their goal with a specific budget. Underlying this concept is that the departments were being eliminated along with titles. This in turn forced the coaches to be responsible for their actual work and not just the job. Radical change within Olin Pool Products came as the result of a plant fire, destroying crucial inventory needed for the beginning of the pool season. Cahill used his influence in finding replacement products from a plant in Brazil. Along with getting the factory back up, and salvaging any product that was not damaged from the fire, Cahill most importantly made a plea to the customers, asking them to understand why their products were not being delivered as promised. Finally, with no blame game to deal with, each coach had the motivation, experience, and knowledge of how to best overcome the tragedy and bring about success. Synopsis – Tresa Rucker Ford Motor Company The automotive industry has taken a turn for the worst based on the rising cost of fuel and consumer preference for economical transportation. According to Ford’s website, â€Å"Ford Motor Company has been around for years and grown to be a global automotive industry leader based in Dearborn, Michigan. Ford manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury, and Volvo. † (Ford 2007) According to a CBS News article, Curtis Giles is a union representative but with the impact of his responsibilities, the position could be viewed as a management job. Giles is helping production workers at Ford Motor Co. ’s Michigan Truck Plant solve work related problems and maintain a high quality product. Ford, along with other automakers, has been struggling with the sales of SUVs. Due to the high cost of fuel, consumers are choosing not to purchase SUVs, which are known for poor fuel efficiency. Ford has borrowed billions to restructure as gas prices continue to increase and consumers are looking to purchase more fuel-efficient models. Curtis Giles started with Ford as a teenager, which was 19 years ago. According to the article, Giles stated, â€Å"it was a good stable job that would help support his family. † (CBS News 2007) Giles holds membership with the United Auto Workers, but the reputation of the union has steadily lost influence and membership in the U. S. over the years. Many workers have indicated that the support of the union simply does not exist as it used to be. Toyota has specifically avoided unionization partly because the plants are primarily built in rural or poverty areas where the people are just appreciative for the jobs and not familiar or accustomed to the role of unions. Ford leadership goals have changed to switch the primary focus to producing a quality product and providing workers with better training. Giles further stated that the workers at the plant recently approved a competitive operating agreement allowing work rule changes that make the workplace more competitive. Are there leadership problems at Ford? Can they be resolved to benefit the employees as well as the consumers? Northwest Airlines The airline industry has been hurt by the war, terrorism, and high oil prices. The airline industry has continued to struggle since the Sept. 11 attacks. Recently, in the news there have been several airlines, which have been restructured because of bankruptcies, mergers, and acquisition. According to the web site flightstats. com, Northwest canceled 127 flights of its 1,424 scheduled flights Monday, or 9 percent. Northwest Airlines just came out of bankruptcy, and Northwest pilots were limited to working only 90 hours a month. The pilots are now overworked due to the long hours and lack of staffing. Northwest Airlines has come to realize that they need to call back more pilots in order to survive with scheduling additional flights. However, the pilots that are called off furlough must be retrained before he or she can fly the aircraft, resulting in crew scheduling delays and inconsistent flight schedules. Leadership at Northwest must recognize that by cancelling flights the company leaves the consumer wondering if Northwest Airlines is dependable when making their travel and flight arrangements. Due to the bankruptcy, Northwest Airlines has restructured the organization. As a result, leadership often undergoes changes to better position the company as a structured and effective organization. The leadership is now a combination of both new and previous board members, which will result in a diversity of expertise and leadership ability to Northwest. The reorganization will help the company repositions itself to be a strong, and profitable company going forward. Change Models for Short-Term, Small Scale and Long-Term Large Scale Changes The Fred Fiedler model is said to be the oldest and most widely known of situational leadership. Fiedler believes that leaders are either task or relationship motivators (Kreitner-Kinicki, 2003). The leadership case study appointed a department coordinator that resulted in combining two practices. Gaining the trust back from each practice was an easy task to accomplish by completing simple human resource issues, such as the ability for employees to request new address changes on their paychecks. Positive actions taken by the new department coordinator established keeping immediate promises and cementing them by fulfilling longer-term commitments to the employees. Olin Pool Products’ organizational restructure involved radical change from the several separate departmental layers into teams with coaches. By eliminating titles and departments, Cahill forced each team coach to collaborate and work together. Each team member was given the freedom of assisting other departments as long as the work was being done, with an emphasis on results. Long-term commitments were formed and carried through resulting in bonuses to be given by division profit, not just on departmental goals. Ford Motor Company and Northwest Airlines have decided the old style of leadership is invalid due to technology and competition. Ford has determined that their new style will keep the organization more competitive in the auto industry. However, Ford may just be a little late in the process. According to the reading, traditional pyramid-shaped organizations, conforming to the old-style pattern tends to be too slow, inflexible, whereas the new styles are customer focused, and dedicated to continuous improvement and learning. (Kreitner & Kinicki 2004) Implications of Different Leadership Styles on Change Management Process The two different leadership styles are transactional and charismatic. According to the reading, â€Å"transactional leadership focuses on interpersonal transaction between managers and employees. Charismatic can produce significant organizational change and results because it ‘transforms’ employees to pursue organizational goals in lieu of self-interests†. (Kreitner & Kinicki 2004) Based on the two types of leadership styles Ford Motor Company and Northwest Airlines conform to the transactional leadership style. Ford is more customers focused instead of employee oriented. Without the consumers, Ford will not survive the auto industry. Northwest Airlines is both employee and consumer focused because the company is realizing that without the employees the company will suffer a substantial loss on revenue. In the health care case study, the organization changed their mindset to start investing in the people rather than investing on the building and/or equipment. Previous leaders had not considered this different approach. The new department coordinator took a risk when changing past transactional leader managing style to becoming a transforming leadership style. The work began by focusing on the facility’s biggest investment, their workforce. Training, instead of having the new staff figure how to do their jobs on their own, was now a matter of teaching and mentoring, resulting in better overall practices used toward their patients. Cahill’s approach was to change the ambience of how the work was getting done, in fact he compares having ambience within a restaurant as being just as important as cooking the meals. Processes changed in how to overcome slumping sales and gaining customer satisfaction, â€Å"For instance, it would be difficult to persist on a project if you were working with defective raw materials or broken equipment. In contrast, motivated behaviors are likely to be enhanced when managers supply employees with adequate resources to get the job done and provide effective coaching, (Kinicki & Kreitner, 2003, p. 260)†. Influence of Leadership on Management Practices The director of the health care facility assisted in making final decisions on what proposed project would be the best fit for the two practices. The new department coordinator influenced the director to invest in developing continuation educational programs for their staff. The coordinator had recently completed a Masters degree in business administration and was the person responsible for initiating employee satisfaction surveys when previous leaders were in charge. Understanding the importance of providing formal continuation educational courses provided an increase in company employee morale. Olin Pool Products also had similar influences with the President of Olin Chemicals Patrick Davey. Cahill called Davey, advising him that there would be radical changes within the organizational structure and that the need for change was necessary. Cahill also advised the team coaches that they would figure out how to resolve the issues at hand, as they continued to make progress. Davey agreed to proceed with Cahill’s proposal; this is a test of influences: â€Å"the crux of the issue is social influence. A large measure of interpersonal interaction involves attempts to influence others, including parents, bosses, coworkers, spouses, teachers, friends, and children (Kinicki & Kreitner, 2003, p. 260)†. Ford Motor Company leadership has changed over the years with the focus of keeping the company out of the red. Leadership has been influenced to accept hat the industry has changed and in order for the company to excel in the industry, they must first listen to the consumers. The reading defines servant-leadership, which focuses on increased service to others rather than to one. (Krietner & Kinicki 2004) Factors that Contribute to Long-Term Commitment to Change Results from the changes made within the health care stu dy case were in management style and the organization had made significant changes to support and expand on employee satisfaction, commitment to employees and outcome resulting on better patient care. Existing and new staff recognized the importance of these strides and resulted in increased commitment with improved performance quality. Cahill removed structural barriers in encouraging team coaches to learn from one another and be open about sharing solutions that would result in increased sales and better customer satisfaction. Northwest Airlines new leadership has undergone change within the organization because of the restructuring. Most organization tends to react once they notice something is wrong instead of acting while everything is going right. This process is call being proactive instead of reactive. The company has a loss of effective communication within the leadership. Future Leadership Challenges and Leadership Styles for Specific Situation Changes that have been implemented as the healthcare, pool, auto, and airline industry demands are constantly changing. What has been implemented may not be as effective in the near future; since it has been proven that all industries are bound to go through changes, then so do the organization’s needs. It is crucial that throughout the process of change, organizations must continue learning when to recognize the need for change, what type of change is needed, and proactively move forward. Conclusion The health care study approached new leadership in the form of transformational style; the employees were inspired by the small changes made by department coordinator. This resulted in the acceptance of change in how the two practices were to be formed as one clinical office. Olin Pool Company was also transformational leadership style, having a fire disaster at one of their plant locations. The disaster motivated the company to form new product lines. Ford Motor Company is changing its leadership style by using line level managers to implement changes in producing quality products and providing workers with better training. This is a transformational type of leadership style that Ford is implementing within its organization. Northwest Airlines leadership has been focused on short term goals to reduce overhead cost by reducing number of pilots. However this short term focus came at the expense of the customers having to reschedule flights. This has diminished customer confidence and may lead to long term issues. Leadership style is missing as the organization is setting short term goals that do not support long viability of the organization. There are a number of different approaches, or styles to leadership and management that are based on different assumptions and theories. The leadership style that organizations use will be based on a combination of the companies’ beliefs, values and preferences. Also the organizational culture, values and ethics will encourage some styles and discourage others.

How Hybrid Cars Work Essay

A hybrid car is a passenger vehicle that is driven by a hybrid engine, which is any engine that combines two or more sources of power, generally gasoline and electricity. There are two types of gasoline-electric hybrid cars; the parallel hybrid, and the series hybrid. Both use gasoline-electric hybrid technology, but in radically different ways. In a parallel hybrid car, a gasoline engine and an electric motor work together to move the car forward, while in a series hybrid, the gasoline engine either directly powers an electric motor that powers the vehicle, or charges batteries that will power the motor. Both types of hybrids also use a process called regenerative braking to store the kinetic energy generated by brake use in the batteries, which will in turn power the electric motor. Both parallel and series hybrids have small gasoline engines, and produce much less pollution than standard gasoline cars, but also produce much less power – hybrids generally produce between 60-90 horsepower, while the average gasoline engine probably produces about double that. To overcome this power gap, hybrid cars are constructed with ultra lightweight materials like carbon fiber or aluminum. Hybrid cars are also designed to be more aerodynamic than most cars, allowing them to â€Å"slice† through air instead of pushing it out of the way. All these factors combined equate to a super efficient form of car that gets excellent fuel economy and helps the environment by cutting down on pollution. To compare hybrid car emissions levels with those of popular automobiles, see emissions. If you are interested with the hybrid solution to pollution, see pollution. If you are interested in buying a hybrid car, see our article, why buy a hybrid. http://www.hybrid-car.org/hybrid-cars-work.html How Do Hybrid Cars Work By: Steven Magill Share on facebookShare on twitterShare on linkedinShare on google_plusone_share The new hybrid cars offer the best of both worlds. They provide the power of gas and the cost effectiveness of electric cars. These cars are the highlighted display of what technology from different areas can create when put together into one vehicle. Hybrid cars take some time to understand the functioning process. Start by gaining an understanding for how an engine in a hybrid car works. Function starts by utilizing windings moved by an electromagnetic force. This force occurs when an electric current passes over the motor. When the polarity of the current runs one way, the motor turns one way. As the polarity changes course so does the direction of the motor current. This is different from a traditional gas engine. Here the pistons push the gasoline through the crank which in turn provides power for the wheels to move. This process repeats over and over until the vehicle moves. As the gas pedal is pushed down, gas flows into the system and increases the power of the wheels and pistons. Hybrid cars make use of both the traditional engine and the electric engine. The two forces come together to create a revolutionary car power. As the car begins to move, a computer sensor determines which engine type is more suitable for use at that given moment. In cases of high power, the gas engine is utilized. Likewise, when power levels can be low, the electric engine is utilized. On the electric side of things, as the car comes to a stop, the battery regenerates by conserving energy. As the power drains out of the electric battery, the gas engine takes over until the point that the electric battery can be recharged. It can be hard to determine the difference then between gasoline cars and hybrid cars. When a gasoline car is idle, the gas still runs. When a hybrid car is idle, the motor switches from gas to electric. As the car comes to a stop, the energy is absorbed back into the electrical portion of the battery. The only real drawback to a hybrid car is the weight. In addition to the engine weight there are add-ons that are needed to help the electric engine run smoothly. Outside of this factor, the two engines co-exist smoother than ever in a hybrid car. The end result is a worthwhile vehicle that is environmentally friendly and economical at the same time. There are variations on hybrid car models. A selection of vehicles comes equipped with charge coils that allow California users to replenish electrical battery supply. Others utilize alternative fuel sources such as fuel cells. Despite the setting of the car, an owner can rest assured that it is needed to keep the hybrid running in peak performance condition. Each manufacturer tweaks the basic function process of a hybrid. This is what sets each hybrid apart from each other. Regardless of the individual tweaks the basic premise of a hybrid is the same. Create a car that is cost efficient and environmentally friendly so drivers can do their part to help save the environment.